An intensive SEO Copywriting Process Will Attract Online Visitors without Spending a Fortune on PPC Ads
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Our proven SEO Copywriting Process is based upon best practices of online content optimization.
SEO Copywriting results are entirely trackable through website analytics. If you set defined goals and test by segmentation and other research parameters, there’s no reason why you shouldn’t see results.
There are basically two ways to get to the top of SERPs (Search Engine Results Pages).
The first way is through an Adwords or PPC (pay Per Click) campaign. This can be effective method of testing keywords and refining your SEO strategy, but the fact remains, when you stop paying, the leads stop coming.
The second way is to update your site with a defined and refined SEO strategy. This may take a little more upfront elbow grease, but once the optimization on core pages is complete, they can bring back results for years without paying for positioning.
So everyone is on the same page, we put together a Project Plan Document which delineates the steps and deadlines for each project.
SEO Copywriting Process
- Collect Information about your products/services.
- Do Research to understand your prospects — Define the ideal customer you’re trying to attract in Google searches. (Create Personas of your Prospects).
- Understand the problems your prospects are looking to solve (and why your product or service provides the best solution).
- Identify the keyphrases prospects might be typing into Google to find your solutions — conduct keyphrase research for trending phrases or question-oriented, “longtail phrases” being searched.
- Develop a keyphrase strategy based on our findings: write or revise your website, and develop an ongoing content strategy.
- Consider additional SEO Copywriting to help you create a multifaceted marketing approach via: Special Reports, Guides, Video Scripts, Articles, FAQ Pages, Blog Posts, White Papers, Case Studies, Testimonials, Social Profiles/Posts, Emails, etc.
