Engage Eyeballs, Generate Leads and Convert Visitors into Loyal Customers
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Create Web Pages and Content that Engages Eyeballs
First, find the most relevant keywords people use to search for your solutions online, then ethically weave them into intriguing, customer-focused web pages, landing pages and marketing content.
This basic method is overlooked by many companies—even some of the largest firms in the world. The track record for cultural organizations isn’t much better.
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Track your results with an SEO Copywriter who knows how to apply this method.
An 8-Step Content Building Plan
The following methods are based on best practices for direct marketing on the web.
1) Initial Contact and Proposal
First, have an initial conversation to determine your goals and briefly assess your online content. Develop a strategy and timelines for accomplishing specific tasks.
After that meeting, ask for a proposal that includes a Project Plan Document [PDF] and cost estimate [PDF] for your each of your projects.
2) Discovery: Copy Archeology / Web Purpose Research Brief [PDF] An SEO copywriter should work with you to identify your online marketing mission, your purpose, and your goals. They should be asking questions about your competitive positioning and target audiences.
This is also where a professional copywriter will dig deep into your site analytics, keywords, and competition to find the hidden gold nuggets to persuade your target audiences to act.
Next, an inbound marketing methodology suggests that you should create buyer personas of your ideal customers to get a real picture of who they are, and what they really want.
3) Analysis & Recommendations: Website Navigation Checklist [PDF] Next, use our website navigation checklist to evaluate your current site from a visitor’s point of view, and identify opportunities for improvement. Strengthen your marketing messages, SEO keywords, site navigation and social sharing.
4) Identify Your Key Message (Benefits for Target Audiences) This step helps you prioritize your most critical messages for content. Identify your target markets and agree on what questions they’re asking and what solutions they’re searching for. These question oriented phrases are called “longtail keyphrases,” and they can be inserted into your copy to improve your organic search results.
Optimize your web pages and content with keywords and keyphrases that engage the eyeballs of your prospects and the google spiders.
5) Information Architecture- Site Map [PDF] Based on your site’s purpose, get your web team to develop a blueprint for your site (whether you’re revising your site, starting from scratch or adding new sections).
This step includes an official Site Map confirming the number of pages you’ll include, and how they’ll flow from the home page and throughout the buying process.
6) Content Maps and SEO Copywriting Content Maps (also known as wireframes) indicate specific message blocks for each web page or landing page. Once the content maps are approved, a professional SEO copywriter can write your detailed, optimized marketing content (typically delivered in a Microsoft Word document).
These page layouts provide total clarity to everyone involved in developing the site. Finally, have your copywriter provide SEO keyword tags, page titles and descriptions.
7) Marketing, Copywriting, Content and Promotions Copywriters play a key role in helping you market your site through a variety of approaches (content marketing, blog posts, landing pages, videos, e-mails, autoresponders, e-newsletters, case studies, whitepapers, and more).
While promoting your content and touting your services always suggest A/B testing to gauge effectiveness and gain new insights from your customer’s responses. You can test headlines, colors, calls-to-action, or a completely new creative idea. Whatever it takes to engage eyeballs.
This page describes the benefits of SEO Copywriting.
Get the Facts on: Email Marketing [PDF] Autoresponders [PDF}
8) Fact! An optimized website is never complete Regular product updates, articles, newsletters, blogs, etc. keep your site fresh and give customers reasons to return often (search engines like it too). Freelance copywriters can play a partnership role in ongoing site enhancements that help you stay ahead of the competition and engage more eyeballs.
See our Monthly Marketing Packages. Or, if you’re ready to discuss a content-marketing plan now…*
Get Better Marketing Results Now
* There’s no charge to discuss your project and give you a proposal.And there’s no obligation to buy.
