Content Strategy

Promote You’re Uniqueness and Attract More Website Traffic with a Sustainable Content Strategy
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First, conduct a site-wide discovery, and decide on an organic SEO Copywriting strategy for your success.

Then, Update your website SEO & Content to:

  • Improve Your Search Engine Rankings
  • Attract More Prospects via Search Results
  • Increase Visitor Time on Your Site
  • Provide Solutions-Oriented Copy
  • Quickly Guide Visitors to What They Seek
  • Convert More Visitors Into Customers

Finally, discuss ways to improve your results across all pages or in the most critical sections of your site.

With Google’s new algorithm, Content is King, and businesses need to update their sites with consistently relevant content to show innovation and offer new solutions. 
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5 Hallmarks of High-Performance Web Pages

  1. Pages Speak to Visitors: All Pages convey  customer-focused, solution-oriented messages.


  2. Pages Differentiate you from your Competition: Use the most relevant  keywords and keyphrases.

  3. Pages are Clear & Concise: Helpful, easy-to-read information within a user-friendly structure.

  4. Pages Call for Direct Action: Guiding visitors with offers and links that generate action.

  5. Pages offer Consistent Branding: All pages connect with a constant brand and voice.

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To boost organic traffic and site conversions, a Strategic Content Audit focusing on Lead Generation will make a big difference.

content strategy

Develop a Content Strategy Outlining:

  • Your target audience’s major “pain points” (problems they’re trying to solve)
  • Your (USP) Unique Selling Proposition (how your products or services offer the best solutions)
  • Your compelling offers
  • Your calls-to-action
  • Your primary keywords and keyphrases

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3 Pillars of Keeping Customers Delighted
* (derived Inbound Marketing Curriculum hubspot.com)

I. INNOVATE:
Change your products, offerings, services and solutions to suite your prospects needs or desires.

II. COMMUNICATE:
Be a personal advisor and listen to your prospects and customers. Give buyers industry information all along their buying journey.

III. EDUCATE:
Use helpful, easy-to-read content to teach prospects and customers about your solutions.
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Promote Your Uniqueness

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