Q: What is Copy Archeology?
A: Leaving no stone unturned.
Deep research mining your products, customer stories, competition, and key people. Digging down deep to find the gold nuggets, and unearthing stories that appeal to the core desires of your target market(s).
Traditional copywriters may leave gold in the sluice box.
Q: Why should I hire an SEO Specialist?
A: SEO is like Archelogy
If you don’t dig deep enough, you won’t find the gold nuggets to optimize your site and get the results you want to see. SEO Copywriters seamlessly combine compelling copy with search-friendly keyphrases to engage eyeballs and convert visitors to customers.
By weaving keyphrases with low competition through persuasive stories, SEO Copywriters give you the best chance of being singled out in (SERPs) Search Engine Results Pages.
Q: What kind of Results Can I Expect?
A: Improved Search Results.
Staying atop current trends is key to your SERP Results. We can research keywords, suggest infographics, embed videos, or provide blog posts, but we can’t control the Google spiders.
Your SERP results are determined by many different factors including: being linked to relevant authority sites, continually updating your content with rich varied copy (google likes articles over 1200 words), and inserting SEO into titles, descriptions meta tags, alt text, and more.
If you follow Google’s guidelines and focus on improving your SEO, you’ll improve the likelihood of being found by just the right audiences.
Q: Can I Track Results?
A: Site Analytics are your Track Record
SEO work is accountable to getting eyeballs to your site. You can see where the clicks are coming from, analyze how many people are clicking thru (CTR), calculate how long visitors are staying on a page, and see what visitors are reading or watching on your site.
In addition, you can get analytics on how many people register for downloadable premiums, or request information. Ultimately, by updating your organic keyword and keyphrase search criteria you should see an increase in your conversion rates.
I Always Suggest A/B Testing
You’ll never truly know what works best unless you test. You can try different headlines, offers, colors, keywords, or even an entirely different approach.
If you have a solid database, we can test criteria to analyze the most effective approach. If at first you don’t succeed, don’t give up, test. This is especially crucial for PPC campaigns.
Q: What is a Typical Turnaround Time?
A: We get things done on schedule
As you might expect the delivery time frame depends on the scope of the project; however, initial projects normally take about (2-4) weeks to complete. During the first week an SEO Copywriter will conduct Copy Archaeology: asking you and your people questions; researching your product’s history, benefits, etc., looking at competitive info; they may even ask to contact a customer. You’re willingness to provide answers will dictate how quickly the process moves along.
Working As Part of Your Team
When you hire an SEO Copywriter to work as part of your Marketing Team, they should meet your director’s timeline. Freelance copywriters typically pride themselves in being amiable and easy to contact.
Q: What is your Copywriting Style?
A: No LOUD Sales Tactics
If you’re looking for an infomercial touting the features of the Sham-Wow or the Slap-Chop, “I’m not your guy.”
Just because you’re the loudest in the room, doesn’t mean you’re making the most sense, or you can offer an interesting tidbit about a current initiative, or tell people about an amazing new product.
We believe in getting customers to “Lean In”…
then telling them your story with a whisper
Using persuasive copy, logical reasoning, and credible proof, SEO copywriters appeal to the sensibility of the creative soul. Like gossip at the water fountain or an insider stock tip from E.F. Hutton, we strive to pique curiosity.
Let me tell you a secret… or
True story… or
You’ll never guess what just happened…
Q: What Can I Expect?
A: A copywriter who doesn’t Cut Corners
A professional SEO copywriter will do the research, learn the products, analyze the data, interview the players, survey the customers, read reference material, ask a lot of questions, and apply best practices of SEO and persuasive writing.
Your site should generate more leads, see increased internet traffic, nurture customers through your sales funnel quicker and ultimately increase your conversion rates.
Q: What Are Typical SEO Copywriting Fees?
A: Our site Offers Fee Ranges
After you discuss the scope of your project, you should nail down a definitive fee structure and get a proposal detailing the costs.
Q: How Do SEO Copywriters Handle Revisions
A: Customers typically get two revisions. Freelance writers are usually easy to work with, they want to help your company grow; however, they present you with copy and it doesn’t get uploaded in a timely fashion, or if the copy gets stalled by unimplemented revisions, the project can get bogged down.
Get it done right the first time!
You should expect this sentiment to be mutual.
Q: Do You Understand My Industry?
A: 25 Years in Advertising & Marketing
Our founder, Angelo DiPilla has over 25 years in Advertising, Marketing, and Business Development. He has sold products and services in both the B2B & B2C arenas.
Angelo has a knack for synthesizing a great deal of information and weaving it into words that are clear, concise, and easily understood.
Good Marketing is Customer-Focused.
It’s all about knowing the customer.
For the past eight years, Our founder, Angelo DiPilla, worked for The Blue Book of Building & Construction. He has given presentations to many Architectural Firms concerning specifying products and contractors.
Angelo’s experience in the The Arts comes from over 40 years of performances. A Songwriter, Singer, Guitarist, Piano Player, Writer, Actor, Teacher, and Presenter, he’s worked on promoting artistic events since he was in grammar school.